Consumers that are over 21 are invited to opt into messaging through [specific channels, e.g., our website, in-store registration, or a mobile app].
Each channel clearly states the purpose of the messaging, expected message frequency, and any potential costs associated with receiving messages.
Explicit Consent:
Before any messages are sent, consumers actively indicate their consent by [clicking a checkbox, entering a keyword, or tapping a button specifically labeled as consent to messaging].
The opt-in message includes detailed information on how to stop or opt out at any time by replying with keywords like “STOP” or “UNSUBSCRIBE.”
Confirmation Message:
After opting in, consumers immediately receive a confirmation message that restates the purpose of the messaging and provides instructions on how to opt out if they change their mind.